Digital marketing audit
Digital communication has increasingly become an important entry into the overall marketing mix. Today, businesses are using digital and social media channels to reach and convert customers, but often effort is exerted with limited results. Digital marketing audit is the assessment of your brand’s digital presence, in isolation and in relation to competition, across six key pillars: exposure across digital channels, channel design, Content, Conversion rate, Integration and Performance KPIs.
Social Planet has developed a clear process to conduct digital marketing audit. Our clients are welcome to talk to us in this regard. A standard outcome of this process would typically be:
- Go: Proceed with existing direction, check performance regularly and improve.
- Pause: Assess and modify based on acquired analysis and objectives.
- Stop: Change tactical approach and redesign.