Conversion Rate optimisation

Conversion on a website is the general term for a visitor completing a site predetermined target. The most prominent conversion is to do with converting a website visitor into an actual purchaser. Conversion rate optimisation (CRO) is not an isolated action or a single event. It is a process. Many businesses spend time and money launching online campaigns but see little or no benefit. As CRO is a process, Social Planet will help its clients define steps that will increase the conversion rate.

Social Planet will:

  • Use analytical data to determine reasons causing low conversion
  • Recommend and implement remedial actions
  • Conduct performance assessment and show results.