Conversion Rate optimisation
Conversion on a website is the general term for a visitor completing a site predetermined target. The most prominent conversion is to do with converting a website visitor into an actual purchaser. Conversion rate optimisation (CRO) is not an isolated action or a single event. It is a process. Many businesses spend time and money launching online campaigns but see little or no benefit. As CRO is a process, Social Planet will help its clients define steps that will increase the conversion rate.
Social Planet will:
- Use analytical data to determine reasons causing low conversion
- Recommend and implement remedial actions
- Conduct performance assessment and show results.