Content marketing, as the term indicates, is a marketing technique that uses “content” to drive a targeted audience to take an action intended by the marketer. Info-graphics, videos, podcasts, and web pages are examples of content that a business can use. Understanding the target audience is key to success. Social Planet will guide its clients through a well-defined process that begins with:
- Refining who the target audience is
- Defining what the business need and objectives are
- Deciding on what content is appropriate to meet those objectives.
Consistency and relevance describe the content chosen, and Social Planet specializes in the selection, creation, and distribution of content to meet specific business goals.